KUNDAL pushes Korean haircare onto Amazon Prime Day

KUNDAL is using Amazon Prime Day to market its fragrance-led Korean haircare line to U.S. shoppers, with discounts of up to 40% on shampoos, treatments and styling products. The move comes as the brand expands across major U.S. retailers, including Target, Kroger, Costco and Amazon.

Why it matters: - KUNDAL is trying to turn Korean haircare into a bigger U.S. category, not just a niche extension of K-beauty. - The brand’s Prime Day push puts scent-driven hair care, styling and daily routine products in front of more American shoppers. - The promotion also supports KUNDAL’s broader U.S. retail expansion across Target, Kroger, Costco and Amazon.

What happened: - KUNDAL launched limited-time Amazon Prime Day deals of up to 40% off across best-selling haircare products and new styling essentials. - The Honey & Macadamia Shampoo + Treatment Set is discounted 25% and sits at the center of the promotion. - The brand described KUNDAL as Korea’s No. 1 perfumed hair care brand. - The offer covers approximately 10 signature scent options for the shampoo and treatment set. - KUNDAL is also featuring Volumizing Hair Powder and Texture Hair Spray, both marked down by up to 40%.

The details: - The Honey & Macadamia Shampoo + Treatment Set is positioned to leave hair feeling soft, smooth and nourished. - KUNDAL is using fragrance as a core product differentiator across its haircare lineup. - The styling products are designed for natural-looking volume, effortless texture and long-lasting style. - The company says the Prime Day assortment is meant to introduce more U.S. customers to a complete Korean haircare routine. - The promotion spans cleansing and styling products rather than a single hero item.

Between the lines: - KUNDAL is leaning on Amazon Prime Day to translate its Korea-first brand identity into U.S. consumer awareness. - The retailer mix suggests the brand is working to build credibility through mass-market access, not only specialty beauty channels. - A scent-forward positioning may help KUNDAL stand out in a crowded U.S. haircare market where performance claims often dominate.

What's next: - KUNDAL will likely use the Prime Day window to convert first-time buyers into repeat customers through its scent options and routine-based product lineup. - The brand’s U.S. retail footprint may continue to expand if the Amazon promotion drives sales and awareness. - The company is betting that more U.S. consumers will view Korean haircare as a daily regimen, not just a trend.