Cider Debuts First-Ever Sanrio® Collaboration With Hello Kitty® and Friends Collection
The supercute collection features Sanrio characters Hello Kitty, My MelodyTM, and CinnamorollTM on an assortment of adorable styles based on Cider’s bestselling silhouettes. Designed by Cider in close collaboration with Sanrio, the assortment highlights the characters by pairing pastel pink, blue, and light yellow with cream and navy colorways. The pieces also incorporate playful product details including tees with patchwork Hello Kitty bows, long sleeves and denim designed with real Hello Kitty and Friends photo prints, as well as scalloped edge hoodie sets.
The Hello Kitty and Friends Collection brings together two brands that give people ways to express their individuality. Cider designs fashion around feelings, while Sanrio’s characters have long represented friendship, kindness, and emotional connection. Inspired by “Say it without saying it. From the heart,” the collection uses Hello Kitty’s iconic bow, Cider’s signature apple icon, and a newly expanded range of Hello Kitty and Friends prints to celebrate individuality through fashion and fandom.
“What excites us most about working with Sanrio Inc. is how much our global communities already have in common,” said Fenco Lin, Co-Founder of Cider. “There’s such a passionate fanbase around Hello Kitty and Friends all over the world, and at Cider, we see that same passion in the way our community connects through fashion. This collection gave us the opportunity to bring those two worlds together and turn that shared love of style and personality into something people can wear.”
Sanrio Inc. played an integral role throughout the creative process, sharing character stories, relationships, and key assets, including Hello Kitty and Friends prints introduced earlier this year. As Cider presented specific designs, Sanrio brought their expertise to identify the best directions that would resonate with customers. Together, the teams created pieces that felt fresh, while remaining true to both brands, working closely to accurately translate Sanrio’s kawaii character artwork across different techniques and materials. Cider even shared fabric samples with Sanrio for hand-feel and comfort testing to choose together the best option for quality and wearability. This collection is a true creative collaboration where both brands built on one another’s ideas to create something uniquely shared.
To celebrate the launch, Cider will host immersive retail activations at The Grove and Westfield Valley Fair, including co-branded store installations, photo moments, and collectible giveaways, the weekend of September 18th to 20th.
Priced from $9.90 to $99.90 and sizes ranging approximately from XS-4XL, the collection will be available to Cider’s global direct-to-consumer audience through shopcider.com and the Cider app, as well as at Cider’s Los Angeles and San Jose stores. Campaign assets and the linesheet can be found here.
About Cider:
Founded in 2020, Cider is a global, trend-driven fashion brand reimagining online shopping by democratizing access to quality, affordable style. Born from a group of schoolmates who connected over Zoom with a shared vision for a new era of fashion, the brand draws inspiration from the bubbly, fun energy of its namesake drink. Known for translating viral social moments into everyday statement pieces, Cider operates on a data-driven, on-demand production model with less than 3% unsold inventory. The brand has cultivated a highly engaged global #cidergang community and has been worn by Rachel Zegler, Ariana Madix, Jennie and Jisoo of BLACKPINK, Yoonchae of KATSEYE, Momo of TWICE, and Susie Evans.
ABOUT SANRIO®:
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
Alexandra Cheatham
Pull Public Relations
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